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A new wave of innovation has hit the TON blockchain as “To the MOO” partners with top projects across the ecosystem—including TON Society, Blum, Cattea, Vanilla Finance, WONTON, Memelandia, TBook, GOATS, PUMPCORN, and Satoshi Universe—to launch one of the most unique campaigns to date: the 1 tgBTC Prize Pool Campaign. Designed to blend Bitcoin-backed liquidity with engaging, gamified experiences, the initiative sets the stage for a new kind of decentralized economy—one where liquidity isn’t just bridged, but played into the ecosystem.
Introducing: The tgBTC To the MOO Campaign
Launched on January 1, 2025, the campaign is centered around a 1 Bitcoin prize pool and aims to redefine how Bitcoin liquidity integrates into TON’s growing decentralized landscape. Built on the high-energy, BTCFi-style gameplay of To the MOO, the event invites players to complete daily quests, collect in-game assets, and earn tgBTC—a tokenized version of Bitcoin on TON—all while vying for a share of the 1 BTC reward. The campaign is more than a giveaway; it’s a liquidity distribution mechanism disguised as a fun, community-powered game. Participants complete quests to earn “Mystery TVs,” digital boxes they can open daily to reveal collectible items such as News pieces, Milk, Cow Skins, and tokens. The grand goal is to collect 10 News items, which can be redeemed for an exclusive BTC Skin MOO. Every player who obtains one is guaranteed a share of the 1 tgBTC prize pool, creating real incentives for early and consistent engagement.
The New Face of Bitcoin Liquidity Distribution
To the MOO goes far beyond the realm of traditional Web3 gaming. It functions as a Liquidity Distribution Layer, strategically designed to move high-quality assets like tgBTC into the TON ecosystem through fun, rewarding, and user-centric experiences. Instead of relying on liquidity mining or protocol incentives that often favor whales, To the MOO democratizes Bitcoin distribution. Users earn real crypto by defending cows from alien abduction in fast-paced 30-second matches, all while contributing to the deeper liquidity of the TON network. This model not only supports fair distribution but also generates ongoing engagement, creating a self-sustaining loop where gameplay equals liquidity growth.
Seamless Onboarding Through Telegram and Daily Rewards
Getting started with the campaign is refreshingly simple. Users open the To the MOO mini-app directly inside Telegram, one of the TON ecosystem’s core platforms. From there, players can click “FREE tgBTC,” complete fun quests, earn and shake their Mystery TVs, and begin accumulating the News items necessary to unlock the exclusive BTC Skin MOO. Once they collect the skin, they automatically qualify for a piece of the 1 Bitcoin prize pool. This seamless onboarding process, combined with the built-in virality of Telegram, positions the campaign for massive community participation and organic growth.
TON Teleport and tgBTC: Trustless, Transparent, and Game-Ready
The backbone of this entire system is TON Teleport—a decentralized bridge that enables secure, transparent transfers of Bitcoin between the Bitcoin and TON blockchains. Through TON Teleport, users send BTC to a unique, verifiable address. Once the transaction is confirmed three times on the Bitcoin network, an equivalent amount of tgBTC is minted on TON. These tokens can be used in TON-based DeFi, gaming, and staking applications—or burned to redeem the original BTC on-chain. This trustless, bidirectional bridge ensures that every tgBTC is backed 1:1 by actual Bitcoin. In this campaign, tgBTC is not only the currency of reward—it’s a demonstration of how Bitcoin liquidity can be actively used, circulated, and enjoyed in a decentralized environment.
Why To the MOO Is Catching Fire Across TON
There’s no shortage of reasons why To the MOO is rapidly becoming one of the most talked-about projects in the TON ecosystem. For one, it makes earning Bitcoin accessible to anyone with a Telegram account and a few minutes to spare. Secondly, it offers a tangible reason for Bitcoin holders to interact with TON—bringing value, volume, and visibility to the network. Most importantly, it adds character and entertainment to a process that’s typically dry and technical. With partners like TON Society, Blum, Cattea, and others contributing to the campaign’s reach, To the MOO is building a collaborative, cross-vertical movement that goes beyond gameplay.
Cattea, GOATS, and the Broader Ecosystem in Sync
Part of what makes this initiative so unique is the broad coalition of TON-native projects supporting the campaign. For instance, Cattea—the world’s first “Drink to Earn” game—offers players a bubble tea-themed match-3 experience where digital rewards and real-world tea shops intersect. Projects like GOATS and TBook contribute to the cultural and content side of the ecosystem, helping expand the MOOvement’s footprint beyond just financial innovation. The entire campaign feels like a celebration of what TON is capable of: finance, fun, and community, all in one place.
A New Model for Ecosystem Expansion
By acting as a gateway for Bitcoin liquidity and showcasing what’s possible with TON Teleport, To the MOO is introducing a model that other ecosystems may soon try to replicate. It’s not just about drawing attention—it’s about creating real economic activity and community participation in a way that builds lasting network effects. This campaign sets a precedent for gamified liquidity flows, creative asset distribution, and collaborative product launches that resonate with both degens and newcomers alike.
Conclusion: Send It All to the MOO
To the MOO’s 1 tgBTC Prize Pool Campaign is more than a fun community event—it’s a milestone in the evolution of cross-chain utility, DeFi accessibility, and gamified liquidity distribution. It embodies what the future of crypto should look like: accessible, playful, decentralized, and deeply interconnected. Whether you’re here for the cow skins, the Bitcoin rewards, or the future of financial gaming, one thing is clear—everything’s going To the MOO.
