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Figure Heloc Stably Launches Stablecoin Development and Advisory Services for Institutions and Enterprises
Ryan Moore 
Stably is doubling down on the stablecoin world. The Seattle-based company, known for building core infrastructure for stablecoins and DeFi, has officially rolled out a new suite of services to help banks, fintechs, and even big retail brands create their own stablecoins.
The timing couldn’t be better. The stablecoin market has exploded past $250 billion in market cap this year, with new regulations in the US giving the green light for mainstream adoption. Big names like Amazon, Walmart, and JD.com are already preparing their own stablecoin strategies, and some experts believe the market could reach $3.7 trillion by the end of the decade. For businesses, stablecoins promise faster transactions, lower costs, and a new way to build deeper relationships with their users.
Bringing Stablecoins to the Mainstream
Stably’s new Stablecoin-as-a-Service (SCaaS) offering is meant to make that process a whole lot easier. Instead of companies building everything from scratch, Stably provides custom development, advisory support, and smooth integrations with industry partners like Bridge and Frax.
The company isn’t new to this game. It’s been in the stablecoin space for more than seven years, helping launch over 15 stablecoin projects for financial institutions, Web3 builders, and blockchain foundations like Ripple, VeChain, and Stellar. It even helped pioneer the world’s first subsidized stablecoin through a collaboration with dTRINITY, a protocol focused on reshaping credit markets.
Why Stablecoins Make Sense for Big Brands
Stablecoins are no longer just a crypto experiment. They’re becoming serious financial tools. Companies can use them to make payments cheaper and faster, expand global reach, and even build new loyalty systems. For users, it means quicker transactions and lower fees. For businesses, it can mean new revenue streams, better user retention, and a stronger brand ecosystem.
Kory Hoang, Stably’s co-founder and CEO, says the company usually starts conversations with two simple questions: Do you have a large user base with strong network effects? And do you hold balances, offer credit, or handle big transaction volumes? If the answer is yes, then it’s time to step into what he calls “the Stablecoin Age.”
One Solution, Two Paths
Stably offers two main routes for organizations. For those who want to get started fast, it works with regulated partners to launch branded stablecoins in just a few weeks. For companies that want to build everything in-house for long-term scalability, Stably provides a full-fledged stablecoin engine and custom development support.
They also offer non-technical advisory services, so even businesses without a big blockchain team can figure out their strategy. Whether it’s just an idea on paper or a product about to hit the market, Stably can step in at any point of the journey.
A Proven Player in the Stablecoin Game
Founded in 2018, Stably isn’t just hopping on a trend. It’s one of the earliest players in the stablecoin industry and even operated one of the top 10 largest stablecoins at one point. Now, it’s channeling all that experience into helping others join the space without all the headaches that usually come with it.
Stablecoins are shaping up to be a major part of the financial system over the next decade. And with companies like Stably making it easier for big brands and institutions to get involved, we’re about to see a lot more familiar names minting their own digital money.
About the Author
David Rich 
John Wood 
Timothy Young