Ledger and Baanx Unveil Crypto Life Visa Card in the U.S.: Turning Crypto Into Everyday Currency

The world of crypto payments just got a major boost. In a move signaling the growing maturity of digital finance, Ledger — the trusted name in digital asset security — has teamed up with Baanx, a rising crypto payments infrastructure provider, to officially launch the Crypto Life (CL) Visa Card across the United States.

More than just another crypto debit card, the CL Card is designed to make living on crypto feel as natural as using cash or a traditional bank card — all while keeping users in full control of their assets.

Cashback in Bitcoin, Direct Paycheck Deposits, and Full Control

At its core, the CL Card rewards users with 1% back in Bitcoin (BTC) or USD Coin (USDC) on every purchase. Instead of just holding crypto, users are now incentivized to use it. What’s more, this is all done without handing over control of your funds — because everything is self-custodial. You choose when to top up, how to spend, and how to manage your assets.

The card goes a step further by allowing direct paycheck deposits via traditional bank transfer. Whether you’re paid in dollars or decide to convert your paycheck straight into crypto — it’s your choice. This flexibility means that someone can effectively get paid in crypto without needing to jump through technical hoops.

A Tool for Real Financial Freedom

Baanx’s Chief Commercial Officer, Simon Jones, sees the launch as more than a product drop — it’s a vision of the future. “The CL Card is about bringing financial freedom into your pocket. Secure, simple, and self-custodial,” he said. “We’re not just serving crypto enthusiasts — we’re inviting the next wave of users to join.”

Ledger, meanwhile, has been a staple in crypto hardware security for over a decade, securing more than 20% of global crypto assets. Their experience in protecting users made them a natural partner for a card aimed at mass adoption. Jean-Francois Rochet, EVP of Consumer Services at Ledger, summed it up simply: “People want real-world utility. The CL Card gives them ownership, access, and the ability to actually use their crypto.”

America’s Crypto Appetite is Growing

With 28% of American adults already owning crypto and another 14% planning to buy this year, the timing couldn’t be better. As digital assets gain ground as long-term stores of value — with Bitcoin even being compared to gold in institutional circles — there’s a need for tools that let people actually use what they own.

Early data shows that crypto card spending is strongest in household categories, which make up over 60% of transactions, while sectors like entertainment and fashion are quickly catching up. The CL Card is positioned to capitalize on this shift, helping crypto break out of its “investment-only” box.

Who Can Use It — and When

The CL Card will be available to U.S. residents starting June 30, 2025, with the exception of New York and Vermont due to state-specific regulatory restrictions. U.S. users can pre-register to be notified as the rollout begins.

Why This Matters

This isn’t just another fintech tool — it’s a signal that crypto is graduating from speculative hype to practical utility. By combining rewards, paycheck conversion, and uncompromising security, Ledger and Baanx are offering a tool that feels as familiar as your regular debit card, but with the financial sovereignty that only crypto can offer.

In a world increasingly leaning toward decentralization, the CL Card stands as a bridge between traditional money and the digital future — and maybe, just maybe, the missing link that brings crypto to everyone’s wallet.