BTCC Names Dan Liu as CEO Just in Time for Its 14-Year Milestone

A lot can happen in 14 years — especially in crypto. Exchanges rise, fall, rebrand, and sometimes disappear entirely. But BTCC, one of the oldest names in the game, is still standing. And now it’s entering a new chapter, announcing Dan Liu as its new CEO ahead of its 14th anniversary next month.

If the name sounds familiar, that’s because it is. Dan’s been at BTCC since 2019, most recently serving as Chief Research Officer. Now, he’s stepping up to lead the entire company — and if you ask him, this isn’t just a job move. It’s personal.

From Early Adopter to the Big Chair

“My crypto journey started in 2013,” Dan says, “and it’s only grown stronger since.” That mix of long-term vision and hands-on experience is exactly what BTCC is betting on.

Over the years, Dan’s been behind some of the company’s most important plays — including launching tokenized futures, expanding to over 160 countries, and rolling out a copy trading feature that made it easier for beginners to follow more experienced traders. These aren’t just product launches. They’re tools designed to make crypto more accessible, which has always been part of BTCC’s DNA.

Not Just Another Exchange

In a sea of exchanges that come and go, BTCC is one of the few that’s actually earned the right to call itself a veteran. Launched in 2011, it’s weathered multiple bear markets, regulatory shifts, and more FUD than most startups could survive. And while a lot of companies are trying to chase the next hype cycle, Dan seems more focused on playing the long game.

“My goal is to bridge the trust of traditional finance with the potential of blockchain,” he says. “But it has to be real. It has to be useful. And it has to be built with the people who actually use it in mind.”

Where It’s Headed

So what’s next for BTCC under Dan’s leadership? A few things stand out.

For one, the exchange is aiming to grow globally, but not just for the sake of scale. Dan wants to be more intentional — building regional strategies that actually make sense, meeting users where they are, and staying ahead of evolving regulations.

He’s also putting a big focus on education and community. Expect to see more of BTCC at global events, and more conversations that feel like two-way streets, not top-down messaging. The idea? Stay close to the people who use the platform, and let that shape where it goes next.

Why It Matters

It’s easy to overlook legacy platforms in crypto — especially when new shiny things are always popping up. But BTCC isn’t trying to be flashy. It’s trying to be solid. And in an industry where trust is hard to come by, that’s no small thing.

With Dan Liu now in the driver’s seat, BTCC seems ready to do what few in this space manage: evolve without losing sight of where it came from. And that’s a story worth watching.