Bitpanda’s Vision Token Is Here to Make Web3 Feel a Little More Human

Bitpanda is taking a big step into Web3—and it’s doing it in a way that feels refreshingly user-focused. The Austrian fintech company, known for making crypto and digital assets accessible to millions across Europe, has announced the launch of its new token, Vision (VSN), set to go live on July 16, 2025.

If you’re already using Bitpanda, you might be familiar with its existing tokens, BEST and Pantos. Well, VSN is their evolution—combining the functionality of both into one clean, utility-packed token that plays nicely with everything Bitpanda is building. But more than just a token swap, Vision is designed to be the fuel behind Bitpanda’s entire Web3 push.

So, what can you actually do with VSN? Quite a bit. You’ll get 20% discounts on trading fees, both on the Bitpanda platform and through its new decentralized wallet. If you stake VSN, you could earn up to 10% a year. And if you’re the type who likes to be involved in how things evolve, VSN gives you voting rights on things like protocol upgrades and reward settings. It also gives you early access to token launches, loyalty bonuses, and exclusive airdrops.

According to Lukas Enzersdorfer-Konrad, Bitpanda’s deputy CEO, Vision is more than just a coin—it’s what powers their entire Web3 vision. Think of it like electricity: invisible but essential. It’s how Bitpanda plans to connect products, reward loyal users, and build something that doesn’t feel like just another blockchain experiment.

And that’s really the point. While a lot of Web3 projects still feel like they’re built for developers or crypto insiders, Bitpanda is aiming for something different: mainstream accessibility. They’re trying to take all the good things about Web3—decentralization, transparency, ownership—and wrap them in an experience that makes sense to everyday users. With over 6.5 million people already using the platform, they’re in a pretty good position to pull it off.

The Bitpanda DeFi Wallet is a big part of this. It’s meant to be an all-in-one app where you can trade, earn, and manage your crypto across multiple blockchains—Ethereum, Solana, BNB Chain, Polygon, Arbitrum, and more. You don’t need to be a tech wizard to use it, and it’s secured to the same high standards Bitpanda is known for.

Under the hood, Vision Protocol handles liquidity across chains. That means you can make trades across networks without hopping between different apps or getting lost in bridges and token wrapping. It uses platforms like 1inch and Jupiter to make sure your swaps are smooth, efficient, and fully on-chain.

Bitpanda is also introducing something called Vision Chain, a new Ethereum Layer 2 network focused on compliance and real-world asset tokenization. This isn’t just for crypto—it’s for bringing things like fiat, stocks, and commodities onto the blockchain in a way that regulators can work with. If Europe wants a blockchain future, Vision Chain could be part of how it gets there.

And for builders? There’s Bitpanda Launchpad. This is where vetted new Web3 projects will get their spotlight, and where users can get in early—safely. Launchpads aren’t new, but doing one with proper due diligence and user protection baked in could be a game-changer for people who’ve been burned before.

Eric Demuth, Bitpanda’s co-founder and CEO, says the company’s goal is simple: to make Web3 what smartphones became after Apple showed the world how it’s done—something powerful, secure, and actually enjoyable to use. They’ve even built out a dedicated Web3 team to take that vision from paper to product.

In short, VSN isn’t trying to reinvent the wheel. It’s trying to make it spin a whole lot smoother—for everyone.