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Ryan Moore 
Here’s something big that’s shaking up both finance and sports. MultiBank Group, one of the world’s largest financial derivatives institutions, has officially teamed up with UFC legend Khabib Nurmagomedov to launch a global joint venture worth billions. Their goal? To build the world’s first regulated tokenized sports ecosystem a massive, first-of-its-kind project that blends sports, finance, and technology in a way we’ve never seen before.
The new company, called MultiBank Khabib LLC, will be based in Dubai and act as the engine behind a worldwide network of elite sports ventures and digital assets. It’s a partnership that brings together Khabib’s global influence and MultiBank’s regulated financial infrastructure a serious power duo.
A Billion-Dollar Play for the Future of Sports
This isn’t just about sponsorship or slapping logos on gyms. The partnership gives MultiBank exclusive rights to build and promote projects under the Khabib brand, including 30 cutting-edge Khabib gyms, plus ventures tied to the Gameplan and Eagle FC brands. All of it will run on MultiBank’s regulated digital ecosystem, powered by the $MBG token, which will be at the heart of its growing real-world asset (RWA) strategy.
In short, they’re turning sports into something that’s not just experienced but invested in opening the door for fans, athletes, and institutions to be part of something bigger.
Blending Sports and Finance Through Tokenization
The really interesting part is the regulated tokenization model behind the whole thing. By connecting sports ventures to blockchain-based real-world assets, the partnership is creating a transparent, secure, and accessible ecosystem. Fans won’t just be spectators; they’ll have new ways to engage financially with the sports and athletes they love.
Naser Taher, Founder and Chairman of MultiBank Group, put it like this: “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets. Together with Khabib, and powered by $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem one built on trust, innovation, and the strength of the MultiBank framework.”
Khabib’s Next Big Move
Khabib isn’t just lending his name to the project. He’s stepping into a new role as a global partner, helping shape the future of how sports are built, funded, and experienced. “This partnership with MultiBank Group is built on shared values of strength, respect, and discipline,” Khabib said. “Together, we’re building real global opportunities that go beyond sport, empowering athletes and fans through a regulated and innovative digital ecosystem. This is only the beginning.”
Why This Matters
What makes this different from the typical athlete-business partnership is the scale and structure. This isn’t just a brand deal it’s a regulated, tokenized, global sports ecosystem with billions behind it. If it works, it could set a new standard for how sports organizations and athletes build sustainable businesses and connect with their communities.
And with Dubai positioning itself as a hub for digital assets and sports innovation, this venture has all the right ingredients to grow fast. For fans, athletes, and investors alike, this could be a game-changer.
About the Author
David Rich 
John Wood 
Timothy Young