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Figure Heloc DDC Enterprise Aims for the Big Leagues with $528M Raise to Fuel Massive Bitcoin Treasury Plan
David Rich 
DDC Enterprise (NYSE: DDC), a company best known for its Asian food brands, just made a bold leap into the world of crypto finance. In a move that could position it as one of the largest corporate holders of Bitcoin, DDC announced it has secured agreements to raise up to $528 million — nearly all of which is earmarked for buying Bitcoin.
The funding is spread across three major deals involving big-name backers like Anson Funds, Animoca Brands, Kenetic Capital, and QCP Capital. The goal? To build a world-class Bitcoin treasury and place DDC among the top public companies holding BTC — right up there with MicroStrategy and Tesla.
A Multi-Pronged Raise Designed for Maximum Impact
Here’s how the funding breaks down:
- $26 million in equity investments: DDC struck a private deal with investors including Animoca Brands and crypto veterans like Jack Liu and Matthew Liu (co-founder of Origin Protocol). They’ll be buying over 2.4 million Class A shares at around $10.30 each. These shares are locked up for six months.
- $300 million in convertible secured notes and a $2 million private placement: Anson Funds is anchoring this deal. The note will be interest-free and mature in two years. The first $25 million is already lined up, with room for another $275 million down the line. Anson also grabbed a chunk of equity alongside the note.
- $200 million equity line of credit (ELOC): Also with Anson Funds, this line of credit gives DDC flexibility to raise capital and buy Bitcoin at optimal times in the market.
A Serious Statement of Intent
In total, it’s a serious war chest — and almost every dollar is going toward stacking Bitcoin.
Norma Chu, the founder and CEO of DDC, didn’t mince words:
“This is a defining moment for DDC and our shareholders. Backed by some of the most respected institutions in both traditional and digital finance, we now have the capital and conviction to build one of the most valuable corporate Bitcoin treasuries in the world.”
She added that this level of investment not only validates Bitcoin’s growing role in corporate finance but also cements DDC’s unique position as a public company straddling two worlds — consumer goods and digital assets.
From Kitchen to Crypto
Yes, you read that right. DDC isn’t a tech company or crypto-native brand. It started in the food business, with household brands like DayDayCook, Nona Lim, and Yai’s Thai. But over the past year, the company has pivoted aggressively toward Bitcoin, choosing to treat it as a core treasury asset in the same way some companies hold gold or foreign reserves.
It’s an unconventional move, but one that seems to be resonating with investors. DDC is now pitching itself as a “publicly traded vehicle for concentrated Bitcoin exposure,” something that could attract both crypto bulls and institutional money looking for BTC without directly holding it.
The Bigger Picture
With Bitcoin once again above the $110,000 mark and institutions continuing to show growing interest, DDC’s timing could prove savvy. The company now has the capital to buy large amounts of BTC, and with the flexibility of its funding structure, it can adjust its buying strategy to suit market conditions.
What’s clear is this: DDC is no longer just a food company. It’s betting big on Bitcoin — and inviting the world to follow along.
About the Author
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